Instagram Stories are a great way to share important information front and center on your Instagram profile.
As long as you ensure to keep the auto archiving feature on, your stories will autosave for you which means they can be reshared after the initial 24-hour period has lapsed via your Instagram Stories Highlights. No need to set a reminder for yourself to save them manually.
To create Instagram Story Highlights simply go to your profile and click on the little downward arrow next to the story highlights option. Then click the New button. Select the Instagram Stories you want to add to your highlights. Click Next. Type in a title and select the cover photo of your choice. You can choose thumbnails from various stories and move them around as you like.
You can change the name, edit the cover image and remove stories that you no longer wish to include in your highlights. TIP: Group your stories together into categories so your followers can watch stories that they might be most interested in quickly and easily.
For instance, if you sell ladies shoes, categorize your highlights by products such as evening dress shoes and athletic shoes. Fill your highlights with facts about your shoe lines, snapshots of them from all angles and even include a swipe up link so followers can instantly shop your products.
Make sure to include stories that stand out and grab the attention of followers. You’ll be amazed at how many sales you will make from carefully curated Instagram Stories Highlights.
Need help with some Instagram Stories Highlights ideas?
Here’s a few ideas to help get you started:
Share Promotions & Social Offers
Add an About Me & About the Brand Story
Share How-to Guides & Tutorials
Take Followers Behind the Scenes w/ Your Brand
Highlight Best Selling Products & Collections
Share Customer Feedback & Testimonials
Share Q+A or FAQ’s (include video of yourself answering questions)
Highlight Your Favorite Influencers & Partners
Share New Blog Posts & Videos / Podcasts
Think of your Instagram Stories Highlights as a landing page for your brand and use them to share important information with your audience to drive traffic to your website and increase sales. Include images with tags and swipe up links for instant shopping. Also, include calls to action and helpful shopping tips within as many highlight categories as needed.
Instagram Stories Highlights allow you to humanize your brand, build a community, and show full transparency to your followers, helping to build that know, like and trust factor around your brand.
Don’t forget to create Instagram Stories Highlights cover icons and fully customize them to fit your profile perfectly. By investing time and creating high quality highlights you can fully showcase what your business does, what you offer and why Instagram users should follow you.
Need more help with your Instagram Stories and Highlights? I’m here for you - shoot me a message to erin@vasolutionsbyerin.com or schedule a free Discovery Call and we can get you started on creating the perfect Instagram Stories Highlights for your brand!
